Publishing your own newsletter is a great way to get more traffic to your website if done properly. When you have a good slzed list (over 2000 subscribers), you can generate traffic to your website instantly whenever you send out a newsletter. You must however give people a reason to go to your website after they read your newsletter, or you just basically have an announcement list.

How to do this?

The whole purpose of your newsletter is to entice people reading it to find out more information. If your newsletter is to educate, then you should have one or two points listed in the newsletter, and then a link to your website where the rest of the points are listed. You should have your most important points listed on your website, and let your readers know which ones they are and give the link to where the points are listed. Make it easy for your readers to find them

If your newsletter is to promote a product or service (this is best done through doing it in a review-style), then you should write your newsletter to entice people to go to your site where you let your site sell the product or service, and not the newsletter.

You can also use your newsletter go send subscribers to your site to take surveys, post comments or responses, read about product updates and just general news items that can't be covered in less than a few paragraphs.