There are a number of things that you need ot do to make your website impactful so that visitors will be more likely to respond in the way that you want them to respond in.

One of the first things that you will need to do is determine your target market. You will then need to research the language that your target market uses so you will be able to communicate with them at their level. If you do that, you will make a better connection with your visitors.

You will also need to design your website so that it is very easy to follow. No one wants to have to figure out what your web site is about or how to purchase your product, or service. You need to use very obvious language and TELL the visitor what you want them to do. Don't expect them to figure it out because in this day and age, they will just leave your website.

You will also want to create a way for your visitors to connect with who you are as an individual so you can begin to form a relationship with them. A very powerful way to do this is to have a blog on your website. By making posts to your blog, your visitors will have a chance to see you at another level that they can begin to form connection with you. You may even have some fans to your blog!

Other things that can help to make your website impactful is to have a clear benefit in the headline of your home page that will tell the visitor what they will get by using your product or service.

For certain products or services, images can also greatly assist in increasing the impact a website will have on it's visitors. It depends upon what kind of products you are selling. If they are visually oriented, then pictures of these products will assist in making a more impactful experience.