Advertising your websit on other websites is a legitimate way to get targeted traffic to your website and can be quite effective if done properly. There are many ways to do this that include banners, text link ads, directory entries, to a full blown advertising page.

Before you purchase an ad on another website, you will want to get statistics of the visitors that go to that website. Do they fit your target market? If a website is serious about selling adspace on their website, then they will usually have surveyed their visitors and have those statistics. You can also get a good idea by the content on that website. The closer it is in subject matter to your site, the better quality traffic you will have.

Another thing to consider is how much of a budget you are willing to spend. Websites with higher traffic will usually be more expensive on a monthly basis that websites with not as much traffic. And some websites will charge you more per 1000 visitors than other websites.

Whatever you decide, you should determine how much you are willing to spend on a per visitor basis. You should be given enough information to determine how much you will be paying per visitor to your website. You can use this information against how much each visitor who comes to your website is worth and then you can determine how much you can afford to spend.

The bottom line is in order to make advertising on someone else's blog effective for you, you will need to get a lot of information before hand. Only then can you truly make an informed decision.